Soap Brows®, the original browsoap


    Just in case you haven’t heard about this little old Hollywood-inspired wonder, Soap Brows® was created to perfect and hold the brushed-up style. Whether you have sparse brows that need a helping hand, or you are rocking that bushy look, this browsoap will help you style your eyebrows however you like; whether you want fluffy eyebrows, natural looking brows or a more groomed look.

    What is Soap Brows®?
    Soap Brows® is a soap-based brow styling product that was created by Donna and Kim in 2016, after taking inspiration from the old Hollywood technique of applying soap to brows. Because of the ingredients found in regular hand soap, it was important to find a product that could be applied and worn all day without stripping the skin’s important natural oils.


    Soap Brows contains moisturising ingredients like glycerin and coconut butter to keep your brow hair strong plus it comes in a very handy, eco-friendly tin!
    What does it do?
    This stellar browsoap brushes and holds your brows into any style you like, whether its fluffy, natural or groomed for a neater finish. Unlike other brow products, Soap Brows creates a hold that lasts all day long meaning you can do your brows and go! Not only that but it gives a thicker and fuller effect.
    How do you use it?
    For the best results, cleanse and dry your eyebrows, avoiding any moisturisers on the area. Then grab your favourite Prep Mist along with your WBCo® applicator (The Brow Brush or bamboo spoolie). One spritz is more than enough as you don’t want the browsoap to get too wet. Use the applicator to gather some product until it becomes paste-like then coat your eyebrow hairs. Leave for a minute or so then go back and shape.
    Who else uses it?
    Fluffy, textured brows created using Soap Brows are winning hearts of professional makeup artists, photographers and models everywhere. Members of the celeb elite have been spotted rocking the most beautiful brows including Rosie Huntington-Whiteley, Perrie Edwards, Dua Lipa, Beyoncé and Hailey Bieber. Professional make-up artists like Nikki Wolff, Kristine Studd, Sarah Hill, Stephen Moleski and Mira Parmar have all used Soap Brows as part of their pro-kit. Publications such as Vogue, Glamour, Byrdie, Elle and Refinery 29 have featured Soap Brows as the must-have brow soap or as a firm favourite.