Eyebrow grooming has cemented its place as part of personal style just as much as hair, clothes and the kind of coffee you like. While we have seen lots of different brow trends over the years, from the 1920s pencil thin eyebrow to the more recent ‘Instagram brow’, no one can deny the beauty of a brushed up brow that can perfectly frame a face.
The natural fluffy brow trend itself has been kicking around since 2013, gaining momentum in the last few years particularly on social media. Brushed up brows have been seen gracing TV sets and film sets as well as fashion shoots and the runway. Brow gels, waxes and mascaras all volunteered themselves as the go-to product to help create the look, but none gave that hold that people were searching for. Brow hairs dropped, clumped together or the products simply didn’t give that coveted textured eyebrow style. It wasn’t until Soap Brows was created in 2016 that professional make-up artists and beauty enthusiasts could embrace their creative side, knowing that whatever they created would last.
Fluffy, textured brows created using Soap Brows are winning hearts of professional makeup artists, photographers and models everywhere. Members of the celeb elite have been spotted rocking the most beautiful brows including Rosie Huntington-Whiteley, Perrie Edwards, Dua Lipa, Beyoncé, Hailey Bieber and Chrissy Teigen. Professional make-up artists like Nikki Wolff, Kristine Studd, Sarah Hill, Stephen Moleski and Mira Parmar have all used Soap Brows as part of their pro-kit. Publications such as Vogue, Glamour, Byrdie, Elle and Refinery 29 have featured Soap Brows as the must-have brow soap or as a firm favourite.
Soap Brows has been hailed as the best brow styling product by many and with its stellar styling power, gentle moisturising ingredients and portable packaging, we can’t say we are surprised! While we don’t like to brag, we are very proud of our little white tin and if you have come looking for the best product to style your brows, you’ve found it.