About us

In August 2016, Kim was working as a professional make-up artist on an editorial photoshoot for a magazine and wanted to create something completely different to the Instagram brow trend at the time; to create a brushed up, fluffy, natural brow. Frustrated that none of the brow products she had in her kit would hold the look, Kim was inspired by the old Hollywood trick of using soap to keep the brows in place but was extremely reluctant to put hand soap on her client's faces. 

At the same time Kim's mam Donna had taken an interest in organic skincare and formulation, producing samples for friends and family members delivered in a brown paper bag. Kim asked Donna if it was possible to create a product similar to soap but that was suitable to wear on the face, particularly around the eyes. Never one to shy away from a challenge, Donna set to work formulating a little tin of brow soap that would completely change the game.

Soap Brows® was born and it went viral. Donna and Kim spent all of their money on small aluminium tins and painstakingly hand pouring each product, the Soap Brows trend exploded on social media. Orders were being sent out to an ever-growing customer base which included professional make-up artists working on tv and film, red carpet, editorial and fashion shoots. The trend was now worldwide and the little tin was being shipped to celebrities worldwide.

We formulate, design, manufacture, box and label, market and distribute to over 60 countries around the world. We are proud to be stocked in prestigious stores like Harrods, Liberty London and Urban Outfitters. We have been featured in Vogue, Byrdie, Glamour, Grazia and Refinery29, and our products have graced the brows of celebrities including Billie Eilish, Zendaya and Kendall Jenner.