Mother and Daughter, Donna and Kim, are the founders and girl bosses of West Barn Co.®, a company that focusses on creating high quality brow and skin prep products for professional makeup artists. Based in the heart of Durham's industrial landscape both women have an abundance of knowledge, experience and creativity. This is what makes West Barn Co. what it is today. But how did this all come about?
In November 2016, Kim was working as a professional make-up artist on an editorial photoshoot for a magazine and wanted to create something completely different to the Instagram brow trend at the time; to create a brushed up, fluffy, natural brow. Frustrated that none of the brow products she had in her kit would hold the look, Kim was inspired by the old Hollywood trick of using soap to keep the brows in place but was extremely reluctant to put hand soap on her client's faces.
At the same time Kim's mam Donna had taken an interest in organic skincare and formulation, producing samples for friends and family members delivered in a brown paper bag. Kim asked Donna if it was possible to create a product similar to soap but that was suitable to wear on the face, particularly around the eyes. Never one to shy away from a challenge, Donna set to work formulating a little tin of brow soap that would completely change the game.
Soap Brows® was born and with it came opportunities the ladies didn't think were possible. While spending all of their money on small aluminium tins and painstakingly hand pouring each product, news of Soap Brows exploded on social media. As it gathered momentum, Donna and Kim knew they needed more hands-on deck. They took on their first staff member in June 2018, working from a tiny office in Donna's house. Orders were being sent out to an ever-growing customer base which included professional make-up artists working on tv and film, red carpet, editorial and fashion shoots. Amazed and inspired by the increasing success of the original Soap Brows, the ladies turned their attention to skin prep. Donna formulated more skincare products that would prove to be just as popular among the pro make-up industry elite.
Donna and Kim signed a lease for WBCo. HQ in December 2018 and to date, there are 14 staff members working in fulfilment, manufacturing and marketing. The company ships internationally to 60 countries and our mission has evolved into creating a complete range of exceptional brow and skin prep products that professional make-up artists will choose for their kit every time.